#TheRideTribe

This summer we reinforced our main mission to redefine the bicycle as a true means of urban transport through a fresh and dynamic campaign. #TheRideTribe aimed to strengthen the message that cycling is cool and to inspire more young people to adopt this sustainable means of transportation. To bring this idea to life, we collaborated with a group of cool micro-influencers from diverse backgrounds and interests. Our main objectives were to reinforce the perception of cycling as a modern and fun activity, grow the IVelo community among young audiences, and increase social media awareness and engagement around the brand.