STRADA POTAISSA. PIAȚA DE FLORI ALTFEL.
Asociația Daisler
Reunion
2025
Strada Potaissa is the most wonderful flower market in Romania. Through creativity, each year the Potaissa street in Central Cluj transforms into the Different Flower Market, called by Romanian media outlets the most beautiful flower market in Romania. The fresh and alternative approach to organizing a flower market in Cluj provides year round new ideas and amazing opportunities. The aim was to create sustainable, cheap and really practical urban furniture for the temporary Strada Potaissa event.
City Hall & Local Council of Cluj-Napoca, Cluj County Council
Top 3 results
Over 15,000 visitors during the 3-day Flower Market (June 13–15, 2025)
Over 100,000 organic reach on Facebook & Instagram
Winner of the Transylvania Architecture Biennale 2021 Organizer’s Award
Campaign assets
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Presentation deck
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Key Visual
Presentation deck
Creative asset
Impact report
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